Yeewong is Bhutan’s first and only women’s lifestyle magazine and has maintained its position as the most popular and consistent magazine in the market. Over the years, it has covered many exciting issues on the Royal Family of Bhutan, Traditional Bhutanese food, as well as Youth and Fashion in Bhutan. In addition to Yeewong, Ms. Pema Choden is launching Zhimmey.com, an innovative food website that provides complete guide and listing of Thimphu’s restaurants.