GEW Bhutan, Day V: Pictorial run through of the day’s event.
Day five of the GEW week in Bhutan today, provided a platform for the participants of young potential entrepreneurs to acquaint with the ideas of ‘Business Communication, Marketing and branding, How to Draft a Business Plan and Value Chain as an Approach to Rural Enterprise Development.’
The Director of Bhutan Media and Communication Institute Mrs. Pushpa Chhetri was the first speaker for the day. She outlined through her presentation and a short movie she screened, the system of communication for better growth and successful business.
“It is the right information to right people other wise there will be no service to customers and the business will not be on track as it should be,” she said stressing on the importance of business communication as the medium for customer relations and public relations.
The business cannot simply run with communication skills, it has to be applied and it is in marketing the communication skills matter. Therefore, the second session was taken over by Mrs. Aine Carey, a film director expert in short commercials and advertising who spoke and presented on the topic ‘Marketing: Advertising and Branding.’
After the lunch, Mrs. Bimla Rai, proprietor of Niche Financial Service took on the floor presenting the new entrepreneurs about ‘Drafting Business Proposals after which Mr. Choki Wangchuk made his presentation on ‘ Value Chain and Rural Enterprise.’
Tomorrow, many eminent speakers will discuss various aspects surrounding Entrepreneurship, Business and Happiness before the closing session of the week long event towards the evening.